Survey of Consumer Goods IT Strategy

In GroceryHeadquarters: Survey shows there are lots of opportunities, but spotty adoption:

" ... Based on extensive surveys of 27 leading CPG companies, the report looks at how much money companies are spending on IT and how aggressively they are adopting new technologies, such as social media, Software as a Service, and advanced analytics.

As expected, companies with low IT spending tend to limit themselves to deploying mature technologies, taking a cautious approach to new and less proven technologies. But 42 percent of the companies surveyed, despite spending significant sums on IT, were not quick adopters of new technologies, either. Another 8 percent of participants had constrained IT spending, yet managed to invest in new technologies—a strategy that may not be sustainable in the long term. ... "