Examining Online Returns

In Retailwire:  A discussion of online returns.  Easy returns are becoming a big issue for online purchases.  How can they be better addressed?   " ... With free shipping and other lenient return policies becoming common practice, as much as a third of all online sales gets returned, according to a report from the Wall Street Journal. ... Interviewing retailers such as Rue La La, QVC and fashion retailing startup Modnique.com, the article explored many ways e-commerce companies are trying to reduce returns based.  ... "