Tableau is meant to be easy to use. So they have resisted adding analytics directly to their approach. Their work with Lavastorm adds analytics, which should bring interest from some clients.
" .. Lavastorm provides the necessary tools for easy, self-service, analytics that result in a TDE file being created for Tableau users to explore. This is a marriage of the analytic process and the visual discovery process that help our users become smarter with their data.... "
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