Kellogg Mobile Augmented Reality Marketing

A nice example of using augmented reality in marketing by Kellogg.   With music. " .... Kellogg is joining General Mills and Mondelez International in bringing augmented reality to packaging. In Kellogg's case, users with the brand's mobile application and rewards program can scan boxes to bring up an offering of four different musical artists and the chance to buy tickets to a Live Nation concert ... "