/* ---- Google Analytics Code Below */

Tuesday, October 29, 2013

P&G at Teradata Partners Session

Good piece that covers many of the issues of the large CPG enterprise today:

Via Gib Bassett  Teradata Industry Partners

Lessons the CPG industry can take away from Procter & Gamble’s 2013 Teradata Partners Session

This (past) week at Teradata Partners 2013, representatives from Procter & Gamble (P&G) talked about their Teradata-powered direct-to-consumer global digital marketing efforts. Tony Hudnell and Dennis Devine explained in business terms why the world’s largest advertiser was taking steps to develop direct, one-to-one connections with as many of their consumers as possible.... "

No comments: