P&G Gym from IDEO

For a recent talk I had to research some of the work that IDEO did for P&G.  I re-discovered this Bloomberg article about the design work that IDEO did to help create the GYM.   Excellent overview. This became part of P&G's Innovation Centers.  I spent many sessions at the consumer driven GYM facility.  This post archives the mention of IDEO and the GYM.   Contact Wayne Fisher at Rockdale Innovation for more about using some of the product development creativity techniques developed there.