Recommended to me, now scanning and and considering for further use: Data Science for Business: What you need to know about data mining and data-analytic thinking by Foster Provost , Tom FawcettBook's site. This includes a link to course notes at NYU/Stern. Also available here.
Paper based on first chapter.
" ... This broad, deep, but not-too-technical guide introduces you to the fundamental principles of data science and walks you through the "data-analytic thinking" necessary for extracting useful knowledge and business value from the data you collect. By learning data science principles, you will understand the many data-mining techniques in use today. More importantly, these principles underpin the processes and strategies necessary to solve business problems through data mining techniques. ... "
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