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Wednesday, October 16, 2013

Virtualization in CPG, Current and Future

In Progressive Grocer:  Good overview of virtualization in the Consumer Package Goods (CPG) industry.  Aisles, stores, shoppers and even profit landscapes can  be wholly or partially virtualized. Readers of this blog will know it has often been covered here, based on my research and direct experience, for years.   See more here.   And also the tag links below.

I particularly like the description of benefits, which is well stated.  Augmented reality is a similar approach, but most often applied to consumer uses in their own typical environments.  There are also clear interaction between the two technology areas, where not enough work has yet been done.  Are you doing things that deserve attention?  Pass them along and I will help publicize them.

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