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Monday, October 21, 2013

Teradata and P&G for Consumer Relationships

Press release from Teradata: " .. the leading analytic data solutions company, has signed a new multi-year agreement with The Procter & Gamble Company establishing Teradata as the foundation technology platform for P&G’s award-winning cloud-based Global Consumer Relationship Management program.

P&G’s customer relationship management program connects with millions of individual consumers across the globe and this agreement enables the consolidation of all program activity into a single, scaled solution. The Consumer Insight solution for P&G is delivered as a cloud-based, end-to-end service managed by Teradata Professional Services.... " 

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