An overview of what Walgreen is doing and experimenting with. I have followed them for some time and their implementation is very good. Includes mention of Foursquare and inventory assessment Apps. " ... Rich Lesperance leads the Digital Marketing and Emerging Media group at retailer Walgreens. He spoke with eMarketer’s Tobi Elkin about millennials’ dynamic shopping habits and how Walgreens is accommodating them.... "
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