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Wednesday, January 30, 2013

Facebook and CPG

In Adage:  How can Facebook work with the retailer and manufacturer in CPG?  Useful numbers and thoughts.  " ...  CPG accounted for 12.5% of measured ad spending in 2011, as measured by Kantar Media. But while there are no publicly available data on how much CPG spends on Facebook, the industry likely punches well below its weight there. ... " 

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