Social Big Data

Gib Bassett provides a note by Mark Zielinski on the value of big data social data.   " ... Since late 2011, the market research industry and market research technology in general has been very focused on the coming rise of “big data”, and what that can mean for professionals in market research.  There has been all sorts of speculation about how the analysis of organic data and passive data “floating around” out there, such as Twitter, LinkedIn, Pinterest, and Facebook traffic could change the way we work very soon.  Companies looking to stay competitive can’t keep doing the same tired old things – they need to keep their ear to the trends, be resourceful, and come up with creative ideas. ... "