Starbucks Evolving Mobile Strategy

Starbucks is thinking of using its ground-breaking mobile card for payment in CPG retail. This extent of this is unclear but interesting. " ... Starbucks takes 20% of all card payments via mobile, and the brand is exploring ways to use mobile to help sell consumer packaged goods, CEO Howard Schultz revealed in a conference call with analysts. "We strongly believe that this will provide an incentive for our customers to not only buy Starbucks coffee, but integrate them even further in the Starbucks ecosystem with the card loyalty and mobile," he said. ... "