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Sunday, January 20, 2013

True Impact Neuromarketing

Recently connected with Diana Lucaci of True Impact Marketing in Toronto. A Canadian firm that does neuromarketing studies.   I was impressed with their list of clients and analytical perception of the problem.
See also, their blog for examples.

" ... Our company is a leading Neuromarketing firm in Canada, with two main businesses segments: Strategy and Research. Neuromarketing Strategy involves alignment with your marketing and corporate objectives, identifying the gap in customer understanding, and delivering actionable insights of customer emotional engagement.   Neuromarketing Research is conducted with a specific, target audience and studies communications that appeal to any of the 5 senses: sight, sound, smell, taste, touch. Research grade equipment and protocols are used to ensure the highest level of ethical standards. Our technologies of choice include functional Magnetic Resonance Imaging (fMRI), Electroencephalogram (EEG) and Eye-Tracking.... " 

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