Unconscious Branding

A book review of Douglas van Praet's book.  Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing " ... In Unconscious Branding, Van Praet offers a rare combination of advertising savvy and behavioral science insights. This book is a must-read not just for neuromarketing devotees, but for any marketer wanting to understand the roots of consumer behavior and how to employ that knowledge to create better ads.... "   Based on that statement, a good book to take a look at. On my list.