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Friday, January 18, 2013

New Neuroscience Consultancy

Rafal Ohme, a former colleague in neuromarketing applications, has started a London based consultancy.  There will be more here as I get to talk to them.  FromMrWeb:  " ... The new company promises to draw on advances in neuroscience to help brands understand the emotional and subconscious aspects of consumer decision-making, and formulate strategies in areas such as communications and product testing, in-store and shopper marketing, and identity development. Additionally, the company offers tailored workshops to provide a better understanding of how to utilise neuroscience techniques alongside existing methodologies and business processes. ... " 

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