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Tuesday, January 22, 2013

Augmented Reality Potty Training

Metaio reports on Kimberly Clark's Pull-ups potty training via an Augmented reality App.  To Celebrate the First Flush.  Clever idea here.  Descriptive Video.

" ... The Kimberly-Clark Corporation has released an interactive Augmented Reality and 3-D mobile app that focuses on making the potty training process more enjoyable for parents and their children. Designed to be a reward for diligent children, the app contains a variety of 3-D augmented experiences that parents can launch for each successful “flush”. More flushes unlock more content, including interactive games featuring beloved Disney characters like Mickey Mouse and Rapunzel. Metaio worked with Kimberly-Clark and Organic Inc. to bring this great project to the consumers and parents ... " 

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