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Thursday, January 10, 2013


Recently met with Shane Skillen of Toronto based Hotspex.   Here  a videolink to some of their work in 2012.

" ... Hotspex delivers provocative marketing research insights that help our clients confidently make informed and inspired decisions. Hotspex differentiates itself from other research companies in three ways:

- Consumer engagement: enjoyable surveys and a collaborative relationship with consumers leads to better quality data and more meaningful insights
- Client engagement: inspiring and interactive presentations result in real learning and meaningful change
- Business-focused analysis: revolutionary research that is a meaningful part of the business management process, not "nice to know" information 

The meaningful, actionable insights that result from this work allow our clients — some of the world's leading brands — to develop better strategies, innovations and executions ..... 

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