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Wednesday, January 16, 2013

The Last Big Brick Bookseller

Excellent detailed article in Knowledge @ Wharton:     Under Strategic Management:
Barnes & Noble, the Last Big Bookseller Standing: But for How Long? 
After a disappointing holiday season, Barnes & Noble leadership must decide how to retool its strategy to compete with online behemoth Amazon.com. The bookseller has tried to forge a strong digital arm through its Nook e-readers, but Wharton experts say the chain is caught between the need to bolster its in-store experience, and the drive to keep up in an ever-growing tablet market as readers increasingly turn away from printed books. ... " 

I have been involved on the edges of book retailing for some time.  The quick crash of the large sellers seems to being going even faster in the negative direction with the emergence of the common reading tablet. There will be niches of local retail selling, but the large distributors of new books are hurting.  Wharton looks at some of their approaches, like improving in-store experience.  Is there a good strategy?

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