Cleveland Indians Using ThinkVine

I just got a press release from marketing mix optimization and simulation modeling company Thinkvine saying that the Cleveland Indians baseball organization is using their technology for marketing mix type applications.  More here.  We tested and used their methods in the enterprise from their early days.    ... “Sports marketers need a high level of flexibility to adjust their plans during the season based on league standings or other factors that are specific to their business,” said Mark Battaglia, CEO of ThinkVine. “With ThinkVine, it’s now possible for sports marketers to forecast how varying marketing plans, along with variable factors such as team performance, influence targeted sports fans to purchase game tickets. This enables the Cleveland Indians to respond quickly and more accurately to maximize their budgets and keep revenue up.”  ...