Science of Business

Evocative piece by always interesting Steve Miller in Information Management:

" ... A recent MIT article is making blogger/analyst Steve Miller question whether there might be a nuanced difference between the science of business and evidence-based management that’s important for BI ..  I've written a lot over the past couple of years on the science of business and evidence-based management. In my "Science of Business Manifesto" blogs a few months back, I used EBM as a synonym for the SOB, drawing on the connotations of both to the conduct of business by the rigorous formulation, measurement, testing and evaluation of alternative courses of action. But a recent interview/article in the MIT Sloan Management Review, “Matchmaking With Math: How Analytics Beats Intuition to Win Customers,” is making me question whether there might be a nuanced difference between the two that's important for BI.... "