It is just this past year I have seen other people in retail scanning barcodes. In a couple of these cases I have seen the person sheepishy look around to see if the coast was clear before scanning. As long as the behavior is seen as 'odd' the idea has no chance. The industry needs to develop ads that show lots of people happily scanning without fear and liking it. Then we will see some progress.
Friday, March 25, 2011
More on the Effectiveness of QR codes
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