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Thursday, March 24, 2011

Google Online Magazine

Google has started a quarterly online magazine, based in the UK.  Think Quarterly.  There is also a good Mashable review of the first issue.   Glossy format,  overviews of technological issues. Each issue is described and formatted  as a 'book'.   You can view the book in a simulated page-turning mode.  This is cool and perhaps works well on well on a tablet, but it is also quaint, forces me to play with zooming to read the text.  I would prefer it in single page scrollable windows. There is a mobile version I have yet to experiment with. 

The first issue is devoted to data.   What I have seen so far are easy to read, not overly technical, executive overview level pieces that are worth reading.  I am reminded of IBM's similarly named Think Research Magazine, which we used to read religiously, but seems to have gone away.  Will pass along links to the articles as they are of interest.  I agree with their general 'slow down', breathing-room premise:

"At Google, we often think that speed is the forgotten 'killer application' – the ingredient that can differentiate winners from the rest. We know that the faster we deliver results, the more useful people find our service.

But in a world of accelerating change, we all need time to reflect. Think Quarterly is a breathing space in a busy world. It's a place to take time out and consider what's happening and why it matters.

Our first issue is dedicated to Data – amongst a morass of information, how can you find the magic metrics that will help transform your business? We hope that you find inspiration, insights, and more, in Think Quarterly ... "

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