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Thursday, March 31, 2011

Mynd: A Thought Cap by Neurofocus

In FastCompany:  Thinking Cap: "Mynd" Is the First Dry, iPhone-Compatible, Portable Brain Scanner

"Neuromarketing goes mobile with this lightweight, dry, and iPhone- or iPad-compatible new device from NeuroFocus. DiY brain researchers rejoice! NeuroFocus, a firm that brings brain research to marketing, today unveiled what it deems “the first dry, wireless headset designed to capture brainwave activity across the full brain.” The device, three years in the making, debuted at the 75th Annual Advertising Research Foundation conference in New York ... "

Hardly the first portable scanner.  I have seen them demonstrated several years ago.  And I am not sure what iPhone compatible really means.  Probably that they have written an App to display the data gathered.   Clearly though Neurofocus, with the support of Nielsen, is the pre-eminent seller of the neuromarketing concept to many large marketers.  Will you see someone wearing one of these in your local store?

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