/* ---- Google Analytics Code Below */

Tuesday, March 15, 2011

The Moving Value of an Impression

Good recent piece in AdAge Digital.  As I sit in a restaurant watching a number of people heads-down on smartphones. The attention budget we have is clearly now somewhere new, has changed remarkably and it is mobile.

How Social Media Stole Your Mind, Took Advertising With It
And Now, a Tweet From Your Sponsor: With Multitasking Stretching Cognitive Capacity, Are Messages That Drive Marketing Meaningless? The impression is the basic unit of attention that has been sold by media and bought by advertisers for more than 50 years. But in the past decade, something has happened to it; it's not just newspapers, magazines, TV, radio and the web. It's infiltrated every waking moment of our lives through social networks and devices, competing for every last scrap of our cognitive capacity. But we have none left, which is why the impression, and all the economies based on it, may be doomed .... 

No comments: