This webinar looks to be very useful, especially for someone interested in the practical application of neuromarketing. It will be held tomorrow March 8 at 2 PM EST, Here is the complete invitation, with lots more information, including the background behind why they believe VW won, excerpt below:
" ... Sands Research will demonstrate and discuss how we collect this key data for establishing the ranking using our EEG and SMI's Eye-tracking technology. Dr. Sands will also discuss our Neuro Engagement Score (NES) and Emotional Valance Score (EVS) and the overall Ranking of all the 69 ads presented during this year's Super Bowl.
Learn the details by attending the webinar When: Tuesday, March 8th 2:00 PM EST / 11:00 AM PST, How: For log-in information email - info@sandsresearch.com and we will send you the details.
To view all the previous Sands Research Super Bowl Ad Studies follow this link .... "
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