Disney Advertising Lab

Roger Dooley on the Disney Advertising and Media Lab.  Surprised they were not doing this earlier. " ..  As much as we hear about neuro-cinema and neuro-enhanced movies, it seems that Disney’s goal is more prosaic: determining which ads actually work " .... Well yes, what works is the first step for any lab.  They visited our labs a long time ago, and are a force for any kind of innovation work.