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Saturday, March 26, 2011


Was just reminded of the UK firm: Neurosense.  Who I connected with at a Krakow conference a few years ago.  " .... Accurate insight into consumer responses to products, advertisements and mainstream marketing materials depends on precise knowledge about how these strategies impact on memory, learning, emotion and decision-making. These processes are largely inaccessible through introspection, so traditional methods that require consumers to explain how they might feel or think in the future, are limited in predictive power. At Neurosense, we specialise in using modern scientific research technologies that go straight to the powerhouse of thought and emotion - the human brain ... ". 

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