Over versus Underpackaging

A talk I gave this week in Chicago alerted me again to the issues involved in packaging products.  I recall we were called in to look at how people reacted to packaging after there were a number of incidents in  Europe of people tearing off what they saw as excess packaging in grocery and strewing it in the aisles of grocery.  Too much package is wasteful, but too little packaging decreases the protection needed for goods in normal use cycles, from manufacturing to the consumer's storage area.  This article addresses that balance.