In E-Commerce Times: " ... There is a lot of hype around marketing automation, and it's for good reason. An effective marketing automation strategy and implementation can help drive more qualified leads, and therefore increase revenues and decrease sales cycle times. But many organizations fall into the trap of believing all the myths around marketing automation. .... "
I have seen a number of automation projects in place lately, and the ones I have seen have not worked very well. Good cautions here.
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