In a new development., in Techcrunch. Also see OneRiot's Blog.
" ... Walmart has acquired OneRiot, a mobile and social ad targeting startup. Financial terms of the deal were not disclosed, and OneRiot will be joining Walmart Labs. As we’ve written in the past, OneRiot recently switched its business model; shutting down its realtime search portal and focusing exclusively on monetizing via its realtime advertising network. The startup then moved into providing a social targeting service for mobile ads within apps ... "