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Thursday, September 22, 2011

Unilever App that Rewards Shoppers at Wal-Mart

This uses a simple check-in loyalty model at Wal-Mart and Sam's.   A collaboration with Unilever

" ...  Unlike most location-based apps, Check In To Win focuses on real rewards that specifically benefit shoppers, such as gift cards and free music and movies. According to the company, Check In To Win is unique in that it focuses on making everyone a winner, and prizes can be earned immediately.

“If a customer makes the effort to get up and go to a store to find their favorite brands, they should absolutely be rewarded. Proving to retailers and brands there is a fun way to get actual products in customers hands is far more valuable than clicking on an ad from your living room,” said Adam Roe, Lunchbox CEO ... "

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