Retired from Procter & Gamble after 27 years. Now consulting extensively. Background in mathematics, working on a wide variety of modeling, supply chain, analysis, expertise, business intelligence and social media applications.
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Martin Lindstrom's new book: Brandwashed: Tricks Companies Use to Manipulate our Minds and Persuade us to Buy is now available. See this press release for much more, including excerpts and videos and ordering. See also my previous reviews of a pre-copy. Great book that will open the eyes of consumers, and even give some new insight to the marketer. Are we ready?
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