Is Gamification a fad?

A post about the claim. I think not.  We used the idea of 'game dynamics'  to encourage engagement in and outside the company.  The term itself may be overstating it, but the goals involved are still those of the business, the strategic design of the interface is benefited by thinking of how people behave.  The article is a good overview, with an excellent point about 'cultural fit' of any interaction design.