ZuluTime and Shopper Location

More on what the location based interaction innovator Zulutime is doing in retail.      I am continuing to follow their work and will post my findings here. " ... The ZuluTime® platform enables retailers and brand owners to engage shoppers in a true 1-to-1 marketing relationship by providing highly personalized and engaging offers to their smartphones matched with their location inside the store, and not just for loyalty program members. By knowing a shopper’s real-time path, dwell time, and behavior in the aisle or at the category and product level, retailers and brands can deliver highly relevant product information to the shopper’s smartphone while the shopper is at the crucial point of purchase decision.... " .