Walmart Labs Addresses the ZMOT

Good piece in AdAge on the reason for Walmart Labs:   Suggesting that Wal-Mart is in an increasing bind due to the online world. " ... Developments in Search and E-commerce Could Help Retailer Leapfrog Over Competitors ... ".  It may take a while,  but the Zeroeth Moment of Truth is becoming a key way for people to interact with purchase.