Braun Design

I got to visit the Braun company a few times after they were acquired indirectly by our enterprise and observe one of their design competitions.  Now here ten principles of modern design:  ... from Dieter Rams (who was chief of design for Braun — the German manufacturer — from 1961 to 1995).  Their spare,  simple and easy to recognize and use methods were said to have inspired Apple.   Sometimes I see their early designs as repetitive.