From Innovation Excellence:
" ... Yes, you gotta love Lego! Not only is the company doing amazingly well during this ”crisis”; they are also constantly experimenting with new ways of working together with partners.
Their new thing is Lego Cuusoo. Here Lego has teamed up with Cuusoo, which is a Japanese pioneer of user innovative product design that introduced a design-to-order process already in 1998 .... "
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