Retired from Procter & Gamble after 27 years. Now consulting extensively. Background in mathematics, working on a wide variety of modeling, supply chain, analysis, expertise, business intelligence and social media applications.
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Good balanced review of Martin Lindstrom's just published Brandwashed book. Emphasizes Lindstrom's insider view of the marketing world. I have mentioned his book here a number of times, including some example videos. Good read.
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