Local company
ThinkVine, who I have have talked to now for a number of years, has been a leader in marketing mix and promotion analysis work, using unique simulation methods. I see they were
mentioned in the Cincinnati Enquirer today, which describes their direction. They also recently got an excellent call out in a Forrester study,
which you can get here. It includes:
... Highest Rated Marketing Mix Current Offering
Highest Growing Marketing Mix
Vendor for 2010 new business in Report
Unique, Customer-Centric, Agent Based
Methodology
"ThinkVine's biggest strength is its focus on modeling how a
group of consumers actually behaves when exposed to a communication or a
promotional or a social activity." ... '
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