Tuesday, September 27, 2011
Hotels Becoming More Social
As frequent travelers we participated in brainstorming sessions for several large hotel chains five years ago. We leveraged our expertise in in-context innovation to help. Part of what we proposed then was a 'social module' to make impromptu meetings easy to set up. So why not use the lobby? This article shows some examples of changes that are occurring, including the increasing social nature of the lobby, a place that used to be mostly about waiting for your colleagues or shuttle bus. It is starting to change, fostered by new technologies and value added service plans. I remain irked by major chains that charge for now fundamental services like WiFi.