Had not heard much of this, but Kroger is apparently testing at a Centerville Ohio Kroger not far from us. Can someone from there provide some observations? Some interesting details in the article below. Given the limitations, is this primarily a pharma delivery experiment?
Kroger takes flight with drone delivery test in RetailWire, with retail expert comment.
Kroger thinks that drone deliveries have the potential to help transform its e-commerce operations.
The largest grocery chain operator in the U.S. announced yesterday a pilot program testing the use of autonomous drones to deliver online orders from a Kroger in Centerville, OH.
Jody Kalmbach, group vice president of product experience at Kroger, called the test an “evolution” of the company’s seamless shopping ecosystem including pickup, delivery and shipping.
“The pilot reinforces the importance of flexibility and immediacy to customers, powered by modern, cost-effective and efficient last-mile solutions. We’re excited to test drone delivery and gain insights that will inform expansion plans as well as future customer solutions,” Ms. Kalmbach said in a statement.
Kroger’s online sales topped $10 billion in 2020 as the company pushed ahead with a multi-year plan to meet consumers where, when and how they find most convenient.
The pilot program, run with Drone Express, a division of Telegrid Technologies, enables Kroger to identify dropoff points based on the location of a customer’s smartphone. This means that the store testing the drones will be able to bring condiments, sunscreen or other items to a park, for example, if a customer forgets to pack them for an afternoon picnic.
Customers placing orders can get their products within as little as 15 minutes. There are weight limits, however, with each order having a five-pound capacity. Kroger is offering special product bundles, such as child wellness (over-the-counter medications, wipes, etc.) and S’mores, which comes with all the fixings for the gooey, sugary summer delight. Customers at the Centerville store may place orders by going to Kroger.com/DroneDelivery. ... "
(The address at the end provides some public detail from Kroger and media connections I am following) ...
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