Examining 3D Customer Experiences

 Nicely put short piece in Customer Think about how customers will be attracted and engagedwith 3D experiences.  And some notable examples like IKEA Place,  which I have worked with.    My current look at LiDAR also edges on the idea.

Reimagining Customer Experiences With 3D Technologies

By Surabhi Ghosh Chatterjee -May 4, 2021 in Customerthink

The new normal is evolving every day, and so are customer expectations. One of the major shifts in consumers’ sentiment today is – ‘If I can do it online, I will.’ This shift is likely to stay in consumers’ lives as they become increasingly comfortable with technology. Today’s consumers seek personalized and engaging experiences that emotionally connect with them. In fact, 86% of customers say they do not mind paying a premium for a great customer experience. A recent IDC report suggests that customer experiences will become a competitive advantage for brands to gain customer loyalty.

Immersive technologies will play a critical role in the way customer experiences (CX) are reimagined. 3D technologies can be the game-changers in building an emotional connection with consumers and redefining the rules of customer experiences for the future.

Here’s how:  ... "