We were very early experimenters and appliers, so this caught my eye. Good story in current context, With further expert opinion in retail. Will it last post-pandemic?
How did QR codes go from DOA to killer app? by Matthew Stern in Retailwire
About a decade ago QR codes were looking like a hot new technology, popping up on billboards throughout the U.S. and enticing smartphone users to scan. But without a pressing use case and with minimal customer adoption, within a few years of that they became something closer to a running joke.
In the past few years, brands have begun taking another look at QR codes and some experts are now adding them to the list of technologies that the novel coronavirus pandemic has helped turn into a part of daily life.
Contactless payment, pulling up digital menus, self-serve ordering, touchless shopping and contact-free returns are but a few of the pandemic-era uses for QR codes that Ad Exchanger senior editor Allison Schiff cited in an article from late 2020.
The technology has been leveraged by businesses of all sizes, too. Small companies have been using the technology with pop-ups to let customers arrange delivery or pickup for products not available on hand. Big chains like CVS have begun allowing the use of QR codes for payment. ... "
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