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Thursday, January 14, 2021

Procter's Virtual CES Home of the Future

Recall that I originally established this blog to continue communications with P&G's 'Home of the future'. visitors in the middle 00's.  Linked directly to a store of the future. I often headed tours and discussions there, as part of a  team that managed that effort.  Often bringing in new technologies.  There are many posts about it in this blog.  It went away for a time, but now is roaring back with slightly different direction.  Smarter and Greener.  Will  aim to visit and report on it.

You can visit the current effort online at CES online, below is an intro through which you can get to the CES site.

Step Inside P&G’s Greener and Smarter Home of the Future

The CPG giant is hosting a virtual exhibit at CES 2021.    By Paul Herbert,  AdWeek

Even if people spend only half as such time at home in the coming years as they had throughout the majority of 2020, Procter & Gamble would still be in a better position than it was prior to the pandemic.

In October, the maker of household staples from laundry detergent to toilet paper reported $19.3 billion in quarterly net sales—a 9% increase compared to the same time last year, with each of its business segments seeing gains. Before Covid-19, growth had been in the mid-single digits.

“The biggest trend that we have seen is that there’s an elevated and heightened interest in cleaning, health and hygiene because people are spending more time at home,” said Marc Pritchard, P&G’s chief brand officer. 

No one doubts that the vaccine will get people out and about again. At the same time, multiple data sets suggest trends such as high unemployment, investments in household renovation and people’s preference to work remotely (at least some of the time) will continue to keep many of us home for a good while.   ... " 

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