The problem is constantly evolving and the context needs to be maintained.
How to Extend the Capability of a CRM system Through AI and IoT?
Tripti Rai -January 15, 2021 in CustomerThink
Customers’ needs and expectations are in a continually evolving mode. A wide range of technologies and channels are entering the customers buying routes, bringing with themselves a rise in touchpoints, transactions, events, and interactions – all getting incorporated into a new, advanced Customer Relationship Management software.
Custom Relationship Management solutions have come far in the two decades they have been in existence. Right from being a contact database where the customer information is stored to becoming a key source of business intelligence aligned with the customer lifecycle. This evolution journey is only getting stronger with the inclusion of new technologies in the market – like Artificial Intelligence and the Internet of Things.
In this article, we are going to delve into the many ways AI and IoT make the process of managing customer relationships through software a business-benefitting journey. ... "
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