Recall Microsoft's patent of a particular person, just mentioned here. Recall too the 'uncanny valley', and other disturbing side-effects. And the magic can collapse quickly of the conversation is not convincing. But I expect this kind of play being quite common in not too many years. I have mentioned our own primitive attempts here to simulate conversational brand equity. Learned much before the capabilities were ready.
'Are You Real?' By Gregory Goth, Commissioned by CACM Staff, January 26, 2021
A Digital Employee developed by IPoft company Amelia.
The digital human is a chatbot partnered with a lifelike avatar to add a visually relatable element to interactions.
Tyler Beck, chief operating officer of Dothan, Ala.-based Five Star Credit Union, recently began evaluating artificial intelligence-based technologies for the $500-million institution serving portions of Alabama and Georgia. As his research progressed, he said he was contacted by a vendor's representative via LinkedIn.
"When I finally got to talk to the company, the lady wasn't on the call," Beck said, "and it hit me she wasn't real. She was artificial intelligence. And not only was the interaction I had with her powered through AI, her profile picture was created through AI. That did a lot to tell me it was on a whole different level than I realized it was at. The functionality and use cases for AI, especially in financial services, is going to be great."
Among the latest iterations of AI-based platforms is the "digital human," a chatbot partnered with a lifelike avatar intended to add a visually relatable element to an interaction. Though Beck and many other business executives are not quite ready to pull the trigger on installing virtual tellers or advisors quite yet, several vendors are quickly emerging. The ecosystem that will enable their technologies to assume prominence is still in its infancy, but is growing quickly.
Additionally, vendors are branding their products to be readily identified as more than disembodied chatbots. New York-based Amelia (formerly known as IPSoft), for example, has trademarked the phrase Digital Employee for its platform, while Austin, Texas-based UneeQ's World Wide Web domain name is digitalhumans.com.
"We are fairly bullish on it," said Jim Lundy, founder and CEO of technology consultancy Aragon Research. "We've seen them in action. We are still in the very early innings and I say that because a lot of the bots that have been deployed thus far are terrible, but for every nine that are bad or average, there is usually one that is amazing." ... "
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