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Saturday, January 23, 2021

L'Oreal and Social Selling Platform

 A Social Selling Platform: Replika

L’Oreal Invests in Social Selling Platform as Part of E-Com Strategy    By CGT Staff 

As part of its acceleration strategy in e-commerce, L’Oreal announced a minority investment in US-American social selling platform Replika Software, Inc., made through its corporate venture capital fund BOLD Business Opportunities for L’Oreal Development.

As a turnkey social selling platform, Replika Software enables brands to activate at scale their network of social sellers to sell online, inspire on social media and connect with consumers anytime, anywhere. Founded in 2016 by Kareen Mallet, former fashion director at Neiman Marcus and Bergdorf Goodman, and Corey Gottlieb, advertising, marketing and tech entrepreneur, the company is based in New York and has offices in Paris.   ... ' 

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