Some of the very earliest work we did in the big enterprise used forms of this analysis. A classic pattern analysis. Good basic intro with code. Is applicable in many areas.
Association Analysis Explained
How grocery stores are becoming more effective at marketing through data science
By Amanda West in Towards Data Science
Association analysis is a hot topic in data science right now. By discovering relationships between items within large quantities or networks of data, we can glean insights in many areas. These include uncovering unconscious consumer buying patterns at a particular store or through an app (known as market basket transactions), finding interesting patterns in text mining, or potentially discovering patterns in healthcare, transportation, or survey-based data. These relationships may be represented by what we call association rules, which are typically written in the form {A} → {B}, where the two items A and B exhibit some sort of relationship.
This article is intended for the data science-curious who are passingly familiar with data science, but might not have a deep knowledge of the industry. In this article, you will learn:
Vocabulary / Definitions
Overview of the Apriori Algorithm
Common Association Rules
Implementation in R
Statistical Pitfalls ... "
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