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Showing posts with label AI Hype. Show all posts
Showing posts with label AI Hype. Show all posts

Wednesday, June 01, 2022

Distinguish AI Hype from Reality

Very Useful thoughts, but is it enough? 

Distinguishing AI Hype From Reality in SecOps

AI and ML are important SecOps tools, but human involvement is still required.

Nash Borges, VP of Engineering and Data Science, Secureworks, June 01, 2022

Artificial intelligence (AI) can be used to enhance the efficiency and scale of SecOps teams, but it will not solve all your cybersecurity needs without the need for some human involvement — at least, not today.

Most commercial AI successes have been associated with supervised machine learning (ML) techniques specifically tuned for prediction tasks that yield business value. These use cases for ML, such as spoken language understanding for your smart-home assistant and object recognition for self-driving cars, make use of vast amounts of labeled data and computation required to train complex deep learning models. They also focus on solving problems that barely change. This is in contrast to cybersecurity, where we rarely have the millions of examples of malicious activity needed to train deep learning models, and we face intelligent adversaries that frequently change their tactics to try to outmaneuver our latest detection capabilities, including those using ML.

In addition, the digital exhaust from human behavior in enterprise environments is extremely hard to predict. Anomalies in these systems are common and very rarely represent malicious threat actor behavior. It is therefore unreasonable to expect that unsupervised anomaly detection can be used to learn about an enterprise environment’s normal behavior and be able to generate meaningful alerts about malicious activity without creating false alarms on unusual but benign events.

Finally, the degree of data imbalance in threat detection is unlike many other use cases for ML. Imagine for a moment that you are a midsize to large enterprise collecting 1 billion potentially security-relevant telemetry events per day and expect to find one incident worth seriously investigating. Nobody wants to lose the ransomware lottery and have their business grind to a halt with the potential for even worse reputational damage by missing that one security incident. However, if you build an ML-based threat detector processing each event by itself that is 99.9% accurate, you would be searching for that one true positive in a sea of 1 million false positives. Conquering this data imbalance requires significant expertise and a multipronged detection strategy.

Despite these challenges, there are ways for SecOps teams to leverage the technical power of AI/ML to gain operational efficiencies. The following principles should be considered when doing so.

1. Symbiotic Humans and Machines Work Better Together

Consider ML a complement to human intelligence rather than a substitute for it. In the context of complex systems, especially when combatting intelligent adversaries that adapt quickly, automation will deliver the greatest value with active learning at its core. Humans should regularly review the results of ML-based systems, provide feedback, add additional examples of new malicious behaviors, retune the models, and constantly iterate. Anyone who has ever had to face an intelligent adversary, whether it be in cyberspace or in combat, should be familiar with the OODA loop, developed by US Air Force Colonel John Boyd. It has many similarities to active learning techniques that can be exceptionally useful in ensuring that automatable decisions made in each loop are using the best insights, optimizing the utility of manual analysis performed in some loops, and scaling it to assist in processing more loops than humanly possible.

2. Pick The Right Tool for the Job

You do not have to become an AI expert to make good AI-related decisions for your team, but you should be reasonably informed about the basics to ensure that you are picking the right tool for the job.

First, it is important to know the difference between anomalous and malicious behaviors because they are rarely the same and require very different techniques when it comes to detection. The former is easy to discover with unsupervised anomaly detection that does not require labeled training data, but the latter requires supervised learning that typically requires many historical examples.

Second, alerts with a high signal-to-noise ratio are critical for SecOps teams, and you need to fully understand the downstream effects of any probabilistic system that will not be 100% accurate.

Finally, while nearly every ML technique has been applied to cybersecurity, it is still important to have thousands of signatures from threat intelligence that operate like a minefield of trip wires. When constantly tuned by an expert team of security researchers, signatures provide a critical baseline for detecting known threats that needs to be a part of every security program for the foreseeable future.  ...... ' 

Monday, September 14, 2020

Data Science Fails If it Looks too Good to be True

Not sure if I completely agree.  Have seen very good results come out of an analytic solution.  I agree that if it makes recommendations very different from current practice, or suggests buying into high risk, depends on unknown future states or or high investments, it deserves very close examination.    But if it simply has different methods, results or valuation.  Why not?  Hype bothers me too, but much value started there.

DSC Podcast

Data Science Fails – If It Looks Too Good To Be True...

You’ve probably seen amazing AI news headlines such as: AI can predict earthquakes. Using just a single heartbeat, an AI achieved 100% accuracy predicting congestive heart failure. AI can diagnose covid19 in seconds from a chest scan. A new marketing model is promising to increase the response rate tenfold. It all seems too good to be true. But as the modern proverb says, “If it seems too good to be true, it probably is”.

In this latest Data Science Central podcast, https://dsc.news/3fhbOt9  we look behind the hype to show whether there is substance to these claims, and then show you how to avoid these types of data science fails.
Speaker: Colin Priest, VP of AI Strategy - DataRobot
Hosted by: Sean Welch, Host and Producer - Data Science Central
https://dsc.news/3fhbOt9

via DataRobot

Friday, July 31, 2020

Why Isn't AI used More?

Still narrowly defined, fear of bias claims, hype is creating a caution reaction.  Link it to other analytics.

AI Is All the Rage. So Why Aren’t More Businesses Using It?
By Wired via ACM

 In late 2017, AB InBev, the Belgian giant behind Budweiser and other beers, began adding a little artificial intelligence to its brewing recipe. Using data collected from a brewery in Newark, NJ, the company developed an AI algorithm to predict potential problems with the filtration process used to remove impurities from beer.

Paul Silverman, who runs the New Jersey Beer Company, a small operation not far from the AB InBev brewery, says his team isn't even using computers, let alone artificial intelligence (AI). "We sit around tasting beer and thinking about what to make next," he says. "We're very un-computerized."

The divide between the two breweries highlights the pace at which AI is being adopted by U.S. companies. With so much hype around artificial intelligence, you might imagine that it's everywhere. In fact, a new report says fewer than 10 percent of companies—primarily larger ones—are using the technology.

The findings emerge from one of the broadest efforts to date to gauge the use of AI. The US Census Bureau surveyed 583,000 US businesses in late 2018 about their use of AI and other advanced technologies. The results were revealed in a research paper presented at a virtual conference held by the National Bureau of Economic Research on July 16.  ... " 

From Wired  https://www.wired.com/story/ai-why-not-more-businesses-use/ 

Sunday, July 19, 2020

Has AI Lived up to its Hype?

I say No and Yes.   No because it cannot live up to the implied magic of the term AI.   People still expect it to do far more than it can do currently.   I hear the equivalent of: " .. But of course AI could do that.."  Without backing that up.    And I say Yes because it can do far more than what we expected in the 90s ... and actually doing magic that we did not expect it could ever do.     But even these abilities have come with unintended consequences we had not thought of.   Some producing considerable risk for those that trust the algorithms.     All this is not much different from computing in general.   It can all be written into science fiction,  but the further editing into practice can be difficult. 

Has artificial intelligence (AI) really lived up to the hype?
Nikolas Kairinos, CEO and Founder, Fountech discusses how far artificial intelligence (AI) has come over the years and whether it has lived up to the hype surrounding it

Regardless of the industry you work in, you’ve no doubt heard about artificial intelligence (AI) and its potential in changing the world around us. The technology has been a source of debate in the private and public sectors for more than 50 years, and yet it has only been in the last decade that we’ve begun to really see momentum build in the AI space.  ... " 

Saturday, April 06, 2019

The Eras of Analytics

Instructive look at the evolution of analytics.  Though I disagree regarding backroom vs sexy.  Informed management always knew these methods were powerful,  they won the supply aspects of WWII,  they were just never marketed well enough.   Or overmarketed?

Four Eras of Analytics and Data Science
Go to the profile of #ODSC - The Open Data Science Community
#ODSC - The Open Data Science Community

Professor Thomas Davenport of Babson College, Harvard Business School and the MIT Sloan School of Management delivered his keynote address on the history of data analytics at Open Data Science Conference East 2017 in Boston, titled Four Eras of Analytics and Data Science.

Prof. Davenport’s speech covered the span of data analytics from a business perspective, beginning in the 1970s up through modern times, breaking the practice out into four main eras.

The history of data science is extraordinarily brief compared to the long arcs of biology, chemistry, and other disciplines. Nonetheless, this history rich in its own way, drawn from a group of movers and shakers that contrasts sharply with the academics who established the study of the physical world centuries before. Read on to get a sense of how we got from ‘back room’ analysts to the ‘sexiest job of the 21st Century’. .... "

Tuesday, March 12, 2019

AI as a Buzzword of Investment Choice

Interesting piece and statistics about hype in general.   Was the same back on the late 80s, when we invested in this space heavily as well.    It  does not mean there is nothing there, only that people will blow it up for their own purposes.  Startups in particular. 

Close to half of startups jump on the AI bandwagon without the tech
AI is a buzzword of choice and many new companies are simply cashing in on investor interest.  By By Charlie Osborne in ZNet

It may be because startups claiming to develop AI raise more capital through investment rounds than software firms without AI. Or it could just be that people are still misusing the term AI.  ... " 

Thursday, January 10, 2019

Will Digital Assistants Live up to Hype?

Some good questions posed.  Most interesting, will there ultimately be a single 'language' for their use?    A set of reasonable standards of what we expect of them?   Like in an automobile?   Or will they ultimately all be using conversational language with common sense assumptions,  and contextual memory, to respond for assistance.  On my Google Home today, part of my home ecosystem, I can converse in German or English, and she does reasonably, not perfectly,  in answering with either.  That's a slight step forward, she can detect language and respond in the same.  But still a long way to go.  It has to be better than memorizing commands and formats, like in a coding language.

Some question if digital assistants will ever live up to the hype  by Tom Ryan in Retailwire  with additional expert comments.

Voice-activated digital assistants are again in the spotlight at CES as manufacturers work to embed artificial intelligence technology into everything from refrigerators to slow cookers, beds and toilets. The jury is still out, however, on whether they’ll become key to connecting smart homes.

David Pierce, personal tech columnist for The Wall Street Journal, noted that many other software-related tools already connect a variety of home devices. He harped on the complicated programming involved in pairing devices, including the multiple steps required and the need to memorize specific phrases.

“I don’t want a thousand commands for a thousand devices,” Mr. Pierce wrote. “In most cases, voice-controlled assistants have hit a wall where they perform a specific set of tasks well and not much else.”

Saturday, December 29, 2018

Conversation on Explainable AI

Ajit Joakar makes some good points...  in DSC.  Yes, explain-ability is often useful, but depending on context is not always a requirement.  One way its useful is it helps you build yet further intelligence.

Why I agree with Geoff Hinton: I believe that Explainable AI is over-hyped by media  Posted by ajit jaokar

Geoffrey Hinton dismissed the need for explainable AI. A range of experts have explained why he is wrong.

I actually tend to agree with Geoff.

Explainable AI is overrated and hyped by the media.
And I am glad someone of his stature is calling it out

To clarify, I am not saying that interpretability, transparency, and explainability are not important (and nor is Geoff Hinton for that matter)  .... " 

Monday, December 17, 2018

Irving Wladawsky-Berger on Blockchain

A favorite writer of mine Irving Wladawsky-Berger, on Blockchain, makes some good points.  Apply it carefully where it makes sense.      As a Trust model is probably the first place to examine it.

From Irving Wladawsky-Berger's Blog:   Blockchain Beyond the Hype:   Read the whole thing, he well describes the approach and areas of value:

A recent issue of The Economist included a special report on cryptocurrencies and blockchains.  The Economist’s overall conclusion was that “Bitcoin has been a failure as a means of payment, but thrilling for speculators.”  Its assessment of blockchain was somewhat more positive.  “For blockchains, the jury is still out,… For all the technology’s potential, though, most attempts to use it remain tentative,…  The advantages of blockchains are often oversold.” 

In 2016, blockchain made the list of the World Economic Forum’s Top Ten Emerging Technologies.  That same year, blockchain also made its first appearance in Gartner’s yearly hype cycles.  Even The Economist has been guilty of overselling when it featured blockchain in the cover of its October 31, 2015 issue with the tag line “The Trust Machine: How the technology behind Bitcoin could change the world.” 

Is there too much hype surrounding blockchain?  Absolutely,… but not surprising.  All potentially transformative technologies are oversold in their early stages.  Remember the dot-com bubble of the late 1990s.  Blockchain is still in its early phases of experimentation and adoption.  Much work remains to be done on standards, platforms, interoperability, applications and governance. 

But, does blockchain have the potential to become a truly transformative technology over time?  Yes, said McKinsey in a recent article on the strategic value of blockchain beyond the hype.  The article starts out by acknowledging that all the hype around blockchain makes it difficult to nail down not just blockchain's long term strategic value, but also what it actually is and what it isn’t in the present. To make sure everyone is on the same page, the article first recaps what it calls “the nuts and bolts of blockchain.”  Let me start by summarizing blockchain’s nuts and bolts.  .... "

Wednesday, December 12, 2018

AI Booming, Accelerating

TheVerge reports and comments on the boom.  No indication of a winter here.  Notable also is the broad world-wide boom, in the past expansion it was US, Japan and Europe.  Some issue with the definition, is this automation, machine learning or digitization, and what mixture?  But clearly we have to be ready.

The AI boom is happening all over the world, and it’s accelerating quickly
The second annual AI Index report pulls together data and expert findings on the field’s progress and acceleration  By Nick Statt@nickstatt in the Verge   .... "

Wednesday, November 14, 2018

Report on Watson Health

Did IBM overhype Watson Health's AI promise?
IBM's Watson Health division has been under fire for not delivering on its promise to use AI to enable smarter, more personalized medicine. But IBM officials maintain that hospitals are seeing benefits.  ... "
             By Lucas Mearian  in ComputerWorld

Tuesday, August 14, 2018

AI Hasn't Happened Yet

A thoughtful piece.   We have experienced much of this.   It has not happened, but we have achied some new hints as to directions.

Artificial Intelligence — The Revolution Hasn’t Happened Yet  By Michael Jordan in Medium

Michael I. Jordan is a Professor in the Department of Electrical Engineering and Computer Sciences and the Department of Statistics at UC Berkeley.

Artificial Intelligence (AI) is the mantra of the current era. The phrase is intoned by technologists, academicians, journalists and venture capitalists alike. As with many phrases that cross over from technical academic fields into general circulation, there is significant misunderstanding accompanying the use of the phrase. But this is not the classical case of the public not understanding the scientists — here the scientists are often as befuddled as the public. The idea that our era is somehow seeing the emergence of an intelligence in silicon that rivals our own entertains all of us — enthralling us and frightening us in equal measure. And, unfortunately, it distracts us. ... " 

Saturday, April 21, 2018

What is AI Anyway?

A definition we also struggled with.  Back then it was rule bases and much simpler learning analytics and updating.  Much has improved, but the expectations are still very high.  And that does, as he suggests,  distract us.    Especially when also heavily driven by tech company marketers.  Good thoughts here:

Artificial Intelligence — The Revolution Hasn’t Happened Yet  By Michael Jordan in Medium

Michael I. Jordan is a Professor in the Department of Electrical Engineering and Computer Sciences and the Department of Statistics at UC Berkeley.

Artificial Intelligence (AI) is the mantra of the current era. The phrase is intoned by technologists, academicians, journalists and venture capitalists alike. As with many phrases that cross over from technical academic fields into general circulation, there is significant misunderstanding accompanying the use of the phrase. But this is not the classical case of the public not understanding the scientists — here the scientists are often as befuddled as the public. The idea that our era is somehow seeing the emergence of an intelligence in silicon that rivals our own entertains all of us — enthralling us and frightening us in equal measure. And, unfortunately, it distracts us. ....  "

Friday, February 16, 2018

A Broader More Realistic Approach to AI

Been through it several times, and it is occurring once again.  But there is now as there was then a kernel of real value.  Good examination: 

Looking Beyond the AI Hype Cycle

Interview with Vishal Sikka: Why AI Needs a Broader, More Realistic Approach

The concept of artificial intelligence (AI), or the ability of machines to perform tasks that typically require human-like understanding, has been around for more than 60 years. But the buzz around AI now is louder and shriller than ever. With the computing power of machines increasing exponentially and staggering amounts of data available, AI seems to be on the brink of revolutionizing various industries and, indeed, the way we lead our lives.

Vishal Sikka until last summer was the CEO of Infosys, an Indian information technology services firm, and before that a member of the executive board at SAP, a German software firm, where he led all products and drove innovation for the firm. India Today magazine named him among the top 50 most powerful Indians in 2017. Sikka is now working on his next venture exploring the breakthroughs that AI can bring and ways in which AI can help elevate humanity.

Sikka says he is passionate about building technology that amplifies human potential. He expects that the current wave of AI will “produce a tremendous number of applications and have a huge impact.” He also believes that this “hype cycle will die” and “make way for a more thoughtful, broader approach.”

In a conversation with Knowledge@Wharton, Sikka, who describes himself as a “lifelong student of AI,” discusses the current hype around AI, the bottlenecks it faces, and other nuances. ... "